Website hosting can be a complex undertaking. Determining how much space you need, how much transfer, finding a reliable host, and getting everything online is no simple task. Add ecommerce to the mix and things become even more complex. This article will deal with some of those additional complications to finding a host for an online store. All of the same considerations to finding general hosting can be applied to ecommerce hosting, there are simply a few additional ones that need some attention.
Basics- Disk Space and Transfer
The core states of any kind of hosting, ecommerce or not, remain space and transfer, or traffic. Generally measured in monthly increments, your space and transfer will place a crucial role in determining just what size plan you need. Ecommerce sites will, generally speaking, require more space and transfer than an equivilant sized site without ecommerce. This is due to the presence of the shopping cart upon which the online storefront is based. Shopping cart programs are installed to the account on which they operate, requiring space, and their scripts for running the store will require additional transfer to handle customers as they browse, add items to their cart, and check out. Will there be a tremendous amount of extra transfer required by the cart? That depends on how many use the cart and on the cart itself. This is why its best to start small and having a clear upgrade path to handle future popularity.
Prospective online merchants will generally have a good idea how many products they'll be selling initially. This will vary wildly from merchant to merchant, and many merchants don't put their entire stocks online. It is wise to start with a considered selection of products first, especially if you wish to initially keep your hosting plan small and upgrade as the store prospers. Those with a great deal of products need to be aware they will probably be facing a bigger monthly fee for a larger hosting plan. Once the decision is made regarding the products, attention can be turned to finding a suitable shopping cart program to contain them.
Shopping Cart
The choice of shopping cart can be a personal one. Those entirely new to ecommerce will probably not have any experience with any kind of shopping cart software. There are a number of popular choices, and most hosting companies will provide one, if not a variety, from which you can choose. It is important to find a shopping cart that suits the individual user, as attempting to change your shopping down the road can be a long process that will, most likely, bring your store down during a transitional period. Don't immediately jump at the first cart a host offers. Ask if they have demos and try them out. Be sure it's a program you can learn and use, as it is the primary way you'll be doing your online business. Even if you have a large business and have a design firm setting up the cart, a rudimentary knowledge of the cart's processes is highly recommended.
Learn as much about your prospective shopping cart software as possible. Make sure it supports SSL, a common site security protocol that will help keep your customer's credit card numbers safe when ordering online. It will need to support your merchant account and payment gateway. In many cases a host might bundle these services, so compatibility isn't an issue. If you secured your merchant services separately from hosting, be sure they are compatible. Find out if the cart has a recommended maximum product limit and, of course, try not to exceed it. The store may slow down and perform poorly if there are too many products in it.
Finally, make sure it will do everything you want it to do. Some merchants sell services and downloadable items that don't conform exactly to the order-product-ship-product flow. If your cart doesn't support these features by default, there may be 3rd party add-ons that will provide this functionality. Miva Merchant is one such shopping cart with a very active 3rd party developer community providing a wide range of add-ons, or "modules" to extend the feature set of the original program. The merchant will have to buy these add-ons and have them installed on their own initiative, though, and the hosting company will not be able to support them.
Reliability and Support
Perhaps of greatest importance is reliability in your chosen host. Think in terms of a "brick and mortar" storefront. If someone locks the front door during business hours, then no customers can come in and nothing is sold. Similarly, if an online store is down at any hour, no customers can come in and nothing is sold. You want the most reliable hosting for such a mission-critical site. Never just take the word of a hosting company's site in regards to their uptime. Do research and look for customer reviews of your prospective host. Online merchants should always be willing to pay more for a reliable hosting company with good uptime and support. A good rule of thumb is to stay away from free or "bargain basement" hosts, since support and uptime are usually the first things to suffer with this kind of hosting.
Conclusions
Finding the right ecommerce hosting company requires a few additional considerations. Decide on your products, your shopping cart, and then shop for your hosting company. You will need more space and transfer than an equivalent site, but start small with your product selection and you can still save money on your hosting. Find a shopping cart that's easy for you to use and understand, as switching at a later date can result in downtime and a lot of work transferring your products. Finally, make sure your host has solid uptime, as an online store that's down isn't generating any sales.
About the author:
Mr. Lester has served for 4 years as the webmaster for www.apollohosting.com and previously worked in the IT industry an additional 5 years, acquiring knowledge of hosting, design, and search engine optimization. Apollo Hosting provides website hosting, ecommerce hosting, vps hosting, and web design services to a wide range of customers.
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Wednesday, September 27, 2006
Monday, September 25, 2006
Web Ecommerce: Where To Begin?
In web ecommerce, you are going to find a wealth of information about what it is and what it can do for you within minutes of looking on the web. The problem with this is, it is hard to sort out the good from the bad and the worthless from the maybe-worth-something options. Relying on the bad stuff will leave you broke and everyone is in search of the best options to make them a ton. So, where do you begin when it comes to web ecommerce?
In order to help you get started with web ecommerce, here are some of the things that anyone on the web selling can do to make their business more profitable and more potentially interesting to their buyers.
• Provide quality and something that is user friendly to the client. If you want to sell, you need to convince them that you have something that is better than what is out there or something that isn’t out there at all. You need to provide for them a good experience as well.
• Sales and promotions work as they would in the retail setting of a store. To get people in and buying, offering incentives can definitely help.
• Provide a great looking website for them to visit. Make sure that it is user friendly and that it is easy to navigate as well. Things like photos and graphics that are exciting and appealing are great tools to use as well.
• You can also do well by offering things like chat rooms and blogs that keep up the readership to your website. Allow them to play a role like this and they will likely book mark you and come back for more web ecommerce action!
Web Ecommerce can be a remarkable tool when you use it well. So, as your first step, take the time to explore what ways you can create a great place for your customers and how you can make sure that they come and come back.
About the author:
For more information please see www.web-ecommerce-shack.co.uk
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In order to help you get started with web ecommerce, here are some of the things that anyone on the web selling can do to make their business more profitable and more potentially interesting to their buyers.
• Provide quality and something that is user friendly to the client. If you want to sell, you need to convince them that you have something that is better than what is out there or something that isn’t out there at all. You need to provide for them a good experience as well.
• Sales and promotions work as they would in the retail setting of a store. To get people in and buying, offering incentives can definitely help.
• Provide a great looking website for them to visit. Make sure that it is user friendly and that it is easy to navigate as well. Things like photos and graphics that are exciting and appealing are great tools to use as well.
• You can also do well by offering things like chat rooms and blogs that keep up the readership to your website. Allow them to play a role like this and they will likely book mark you and come back for more web ecommerce action!
Web Ecommerce can be a remarkable tool when you use it well. So, as your first step, take the time to explore what ways you can create a great place for your customers and how you can make sure that they come and come back.
About the author:
For more information please see www.web-ecommerce-shack.co.uk
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Friday, September 22, 2006
Create Worry-Free Sales With Secure Shopping Cart Software
Succeeding in business can be a hassle and a headache without the right tools. This is especially true when dealing with ecommerce. Regardless of the market, service, or goods being offered, the one tool that is essential to the success of every online ecommerce business is a reliable ecommerce shopping cart.
The online shopping cart is your one stop container for placing and receiving orders online. A basic shopping cart will allow the customer to specify the quantity of the goods wanted, take the customer’s credit, billing, and shipping information, and actually allow the customer to place the order. However, a good shopping cart software solution will do all of this and so much more.
Many ecommerce shopping cart solutions offer customizable templates and design tools for your shopping cart and sometimes even your website. There are also several web hosting shopping cart solutions that will not only handle the order placement and transactions, but also handle the hosting needs of your website.
Other tools and features included in shopping cart software packages are affiliate system management programs, search engine optimization tools, and advanced shipping options. There are also several ecommerce providers that offer secure encrypted credit card processing along with other merchant account tools as a part of using their shopping cart solution for your ecommerce needs.
Almost all reputable shopping cart software providers also offer full telephone, email and live internet chat support in case any questions may arise after purchasing their service. All of this is done to allow you to focus on growing your online business. By automating the backend of your website, you don’t have to worry about manually taking each order that comes in. Ecommerce shopping cart software handles all of this for you.
Make your online business profitable, secure, and reliable with an affordable shopping cart software solution. It is one of the best investments you can make in the operational aspect of your ecommerce venture.
About the author:
Johnny Kay is author of “Making Technology Work for the Small Business” and “Marketing Solutions Made Easy.” For additional information on how your ecommerce company can benefit from secure shopping cart software, go to www.1-shopping-cart-software.info
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The online shopping cart is your one stop container for placing and receiving orders online. A basic shopping cart will allow the customer to specify the quantity of the goods wanted, take the customer’s credit, billing, and shipping information, and actually allow the customer to place the order. However, a good shopping cart software solution will do all of this and so much more.
Many ecommerce shopping cart solutions offer customizable templates and design tools for your shopping cart and sometimes even your website. There are also several web hosting shopping cart solutions that will not only handle the order placement and transactions, but also handle the hosting needs of your website.
Other tools and features included in shopping cart software packages are affiliate system management programs, search engine optimization tools, and advanced shipping options. There are also several ecommerce providers that offer secure encrypted credit card processing along with other merchant account tools as a part of using their shopping cart solution for your ecommerce needs.
Almost all reputable shopping cart software providers also offer full telephone, email and live internet chat support in case any questions may arise after purchasing their service. All of this is done to allow you to focus on growing your online business. By automating the backend of your website, you don’t have to worry about manually taking each order that comes in. Ecommerce shopping cart software handles all of this for you.
Make your online business profitable, secure, and reliable with an affordable shopping cart software solution. It is one of the best investments you can make in the operational aspect of your ecommerce venture.
About the author:
Johnny Kay is author of “Making Technology Work for the Small Business” and “Marketing Solutions Made Easy.” For additional information on how your ecommerce company can benefit from secure shopping cart software, go to www.1-shopping-cart-software.info
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The ClickBank E-Commerce Solution
ClickBank.com can offer you multiple solutions for your e-commerce business. Here are some of the advantages of using ClickBank.
1. Accept Credit Cards Without a Merchant Account
If your product is downloadable (such as electronic books or software), ClickBank may be an excellent solution for you. For a $49.95 initial fee, you can process credit cards and on-line cheques for $1.00 per transaction plus 7.5% of sales.
2. Start Your Own Affiliate Program
With ClickBank, you have your own built-in affiliate program. You decide what commission (from 1% to 75%) you would like to pay your affiliates.
To learn more about ClickBank.com, visit www.yenommarketinginc.com/buy/clickbank.html
3. Receive Free Advertising
You receive additional exposure through free listing on the ClickBank website and through the search facilities of other websites, such as CBMall.com.
To learn more about CBMall.com, visit www.yenommarketinginc.com/buy/cbmall.html
4. Obtain Referral Commissions
Even without applying for ClickBank credit card processing, you can earn referral commissions on thousands of ClickBank Marketplace products.
To learn more about ClickBank Marketplace, visit www.yenommarketinginc.com/buy/clickbank-marketplace.html
5. Eliminate Sales Tax Problems
Are you registered for Value Added Tax (VAT) for online transactions for European Union (EU) countries since July 1, 2003?
Are you collecting the appropriate state or provincial sales taxes?
If you are a Canadian, are you aware of your obligation to collect Goods and Services Tax (G.S.T.) and Harmonized Sales Tax (H.S.T.) on Internet transactions?
Again, ClickBank may be your solution. ClickBank is registered for EU purposes and adds the appropriate VAT to each transaction.
As well, to deal with ClickBank, you must agree to sell your product to them. ClickBank then resells your product to their customers. Thus, ClickBank becomes the retailer responsible for collecting sales taxes -- not you. Obviously, ClickBank will not be subject to sales taxes in most jurisdictions.
Since ClickBank is located in the United States and can only sell or use the products it sells from there, it would appear that Canadian G.S.T. and H.S.T. would not be applicable to them.
Of course, this is not legal advice. To determine your liability for sales and similar taxes, consult your lawyer and accountant.
To read more about sales taxes on Internet transactions, visit www.yenommarketinginc.com/e-commerce-tax.html
Considering its many advantages, ClickBank may well be your e-commerce solution!
Resource Box: J. Stephen Pope, President of Pope Consulting Inc., www.popeconsultinginc.com has been helping clients to earn maximum business profits for over twenty-five years.
For valuable Work at Home Small Business Ideas, visit www.yenommarketinginc.com
1. Accept Credit Cards Without a Merchant Account
If your product is downloadable (such as electronic books or software), ClickBank may be an excellent solution for you. For a $49.95 initial fee, you can process credit cards and on-line cheques for $1.00 per transaction plus 7.5% of sales.
2. Start Your Own Affiliate Program
With ClickBank, you have your own built-in affiliate program. You decide what commission (from 1% to 75%) you would like to pay your affiliates.
To learn more about ClickBank.com, visit www.yenommarketinginc.com/buy/clickbank.html
3. Receive Free Advertising
You receive additional exposure through free listing on the ClickBank website and through the search facilities of other websites, such as CBMall.com.
To learn more about CBMall.com, visit www.yenommarketinginc.com/buy/cbmall.html
4. Obtain Referral Commissions
Even without applying for ClickBank credit card processing, you can earn referral commissions on thousands of ClickBank Marketplace products.
To learn more about ClickBank Marketplace, visit www.yenommarketinginc.com/buy/clickbank-marketplace.html
5. Eliminate Sales Tax Problems
Are you registered for Value Added Tax (VAT) for online transactions for European Union (EU) countries since July 1, 2003?
Are you collecting the appropriate state or provincial sales taxes?
If you are a Canadian, are you aware of your obligation to collect Goods and Services Tax (G.S.T.) and Harmonized Sales Tax (H.S.T.) on Internet transactions?
Again, ClickBank may be your solution. ClickBank is registered for EU purposes and adds the appropriate VAT to each transaction.
As well, to deal with ClickBank, you must agree to sell your product to them. ClickBank then resells your product to their customers. Thus, ClickBank becomes the retailer responsible for collecting sales taxes -- not you. Obviously, ClickBank will not be subject to sales taxes in most jurisdictions.
Since ClickBank is located in the United States and can only sell or use the products it sells from there, it would appear that Canadian G.S.T. and H.S.T. would not be applicable to them.
Of course, this is not legal advice. To determine your liability for sales and similar taxes, consult your lawyer and accountant.
To read more about sales taxes on Internet transactions, visit www.yenommarketinginc.com/e-commerce-tax.html
Considering its many advantages, ClickBank may well be your e-commerce solution!
Resource Box: J. Stephen Pope, President of Pope Consulting Inc., www.popeconsultinginc.com has been helping clients to earn maximum business profits for over twenty-five years.
For valuable Work at Home Small Business Ideas, visit www.yenommarketinginc.com
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